SEO Italy

Expanding business beyond national borders is a natural step for a company's growth. Many entrepreneurs see enormous potential in Italy to grow their business and provide their services and products with a new market. So, whether you're entering a new market or aiming to increase your customer base in Italy, a strong e-commerce presence will help you succeed. Therefore, optimizing your company's website for search engines in Italy should become a cornerstone of your marketing strategy if you're aiming for strong sales results.

Italy in numbers

GOOGLE'S MARKET SHARE

96%

E-COMMERCE BY 2024

EUR 45 billion

SMARTPHONE USERS BY 2025

41 million

Entering the Italian market - translation and optimization of your current website for the target language

As some of the more affluent Europeans, Italians require a professional approach. The texts published on your site must be translated into Italian. It is crucial for anyone entering the Italian market to cater to the interests of the local population, who, despite often knowing English, trust websites written in Italian much more. SEO targeting typical Italian keywords can accelerate your site's ranking.

Italians choose brands that inspire trust. During website optimization, ensure you focus on aesthetics and the right tone, and that interesting keywords are placed naturally within the text. Also, remember that you are targeting your content not only at Italians but also at Poles living in Italy. An SEO specialist will help you choose the right tone, and a copywriter can create appropriate content or optimize existing material. At Neadoo, we focus on high-quality content and proper keyword density so that your site has a chance for a high position in Google.

International SEO

Website SEO requires comprehensive off-site and on-site actions, and an effective digital marketing strategy should always be based on a reliable competitor analysis. For years, we have been helping our clients achieve high rankings in international Google search results.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Website Positioning in Italy

In Italy, an SEO strategy is not optional - it is an absolute necessity when designing a website and establishing an online presence. Over 60% of Italian customers admit that before making a purchase, they searched online for information about a given product or service. Achieving long-term results when it comes to website positioning in Italy is a multi-stage process, and it's worth starting with the optimization of your existing website. Neadoo will be happy to prepare an SEO audit highlighting the keywords with the greatest potential for your business. Our analysts will prepare and present you with a strategy for positioning websites in Italy that will accelerate your company's growth. You can count on us to acquire valuable links leading to your website, take care of the right choice of keywords so you reach new customers, and ensure the continuous development of content on your site, particularly its substantive value and keyword density. We will continuously monitor your website's position in Google search and track visitor numbers, and provide you with detailed reports on this so you can follow the progress of your SEO services.

Local SEO in Italy
You can and certainly should promote your business on the national market, but you must not forget the power of regional SEO. If you want to ensure high visibility for your website in search results, you need to make sure that links appear within high-quality content published on local sites. We track regional search trends for you and adjust our strategy based on this data. We will select local keywords that generate interest among internet users. We will prepare a base of external links and content that will stand out from the regional competition. If website optimization and a strong local position are your goals, you are in good hands.
SEO for online stores in Italy
Website optimization in Italy is a challenge that requires the right technical expertise and an effective strategy, especially in the e-commerce market. However, professional SEO services will help you achieve a high and lasting position in the Italian market. The e-commerce market in Italy is growing at an alarming rate, a trend that has been ongoing for several years. In 2020, the online sales market in Italy reached a value of over 30 billion euros. Forecasts indicate that it will continue to grow significantly in the coming years, exceeding a total value of 45 billion euros by 2024. Additionally, you should know that Google attracts approximately 96% of internet users in Italy. SEO for your online store should therefore focus on optimizing for search engine algorithm friendliness. Competition is huge and constantly growing, and Italian online stores have been conducting effective SEO activities for years, so there will certainly be plenty of work to do on your e-commerce platform. Fortunately, you can count on our experience and effectiveness when it comes to international SEO for online stores. We will take the necessary steps to optimize your sales platform and help you succeed.

Check out: International SEO

Benefits of SEO in Italy

A properly optimized website brings many benefits to your business. First and foremost, you can count on improved financial results and an increased number of potential customers, manifesting as higher turnover and market share. However, effective SEO in Italy promises many other advantages beyond the financial ones that will help you conquer the foreign market, including:

  • building a strong brand,
  • increasing brand awareness – potential customers are convinced by virtual word-of-mouth marketing, meaning positive associations with your product and brand gained through optimization,
  • establishing a leading position in a specific niche,
  • reaching your target audience in foreign markets,
  • increasing trust in the B2B and B2C market,
  • closing the gap between you and your biggest competitor.

Why choose Neadoo?

First Primo

We have many years of experience in SEO for Google Italy.

Second Primo

We work only with the best SEO and content marketing specialists.

Third Primo

We offer cooperation based on clear terms.

Fourth Primo

We guarantee a friendly approach and close cooperation.

Fifth Primo

We know how to select the methods and forms of promotion that best suit your business needs.

Sixth Primo Ultimo

Our campaigns deliver results!

Neadoo – SEO agency specializing in international search engine optimization

How to reach the top 10 in search results on your own?

Italy is a relatively large market, so you can expect significant competition when it comes to SEO. However, you should know that effective positioning can help you stand out even in a crowded niche.

To achieve a high ranking, you should start with a thorough analysis of the local market in your industry. It is worth seeking help from experienced SEO specialists for this, as the success of your website optimization depends on the quality of your preparation.

International SEO, especially when conducted in Italian, involves significantly more requirements and rules than SEO in Poland. Here are the most important steps you can take to ensure your site ranks high in search results:

Ensure your website has a local IP address by using hosting on a server based in Italy. Your domain should also be Italian (.it, which is a ccTLD – country code top-level domain for Italy). A properly optimized website should also feature local contact details, specifically an address and a phone number.

Transparent pricing

Unsure what you need? Book a free consultation to discuss your needs.

International SEO

PLN 2500

The basic package includes:

  • Competitor and target market analysis
  • Content plan
  • Multilingual keyword research
  • Link building plan
  • Technical audit
  • Analytical tools configuration
  • Off-site audit
  • SEO Strategy

Individual needs

SEO

Priced individually:

  • Content translation and SEO optimization
  • Advanced data analysis
  • Local link building
  • Consulting and training
  • Hreflang optimization and implementation
  • Automation of SEO processes
  • Creating SEO guidelines for the content team
  • Implementation of technical structure

What is the final cost of the service?

2,500 PLN + Individual needs = Monthly service cost

Our clients' results

Online Marketing for Law Firms Analysis of professional ethics principles

View case study

SEO for Law Firms 575% Traffic Increase

View case study

SEO for Hotels Strategy for Sustained Growth

View case study

SEO in Italy FAQ

Unsure what you need? Book a free consultation to discuss your needs.

Can an agency from Poland effectively optimize a website for SEO in Italy?

Absolutely! You don't need to look for foreign agencies to make your site more visible in search engines in Italy, provided that your SEO is handled by a digital marketing agency with experience in international positioning. We have that experience and would be happy to start working with you and your company.

Entering the Italian market – is it the right time?

Given that the Italian e-commerce market has been growing steadily for several years and that the Italian government has introduced a special program to provide access to high-speed internet not only in large cities but also in rural areas and small towns, this is definitely a good time to enter the Italian market. The sooner you start building trust with potential customers, the better your business will thrive in Italy.

Which domain should you choose if you want to promote your site in Italy?

Your website address should be Italian if you plan to sell and grow in Italy. Italians find it harder to trust a company that does not have an ".it" domain.

Contact

With our help, your company is sure to flourish. We provide ongoing advice and always take the initiative.

Company details

Neadoo Digital Polska Ltd.
Matejki 46/3, 60-767 Poznań
VAT ID: PL 7831752485

Neadoo Digital LTD.
Icg House Greenford Business Centre, Station Approach, UB6 0AL London

Contact details

Call: +48 794 606 610
Email: hi@neadoo.pl

Our office is open Monday to Friday from 9:00 AM to 5:00 PM

Let's talk! Memory five and everything clear

We don't have a hotline with a cheesy 90s jingle, but we do have people who know their stuff. If you want to see how we can help your business with SEO and SEM, leave your details – we'll get back to you faster than Google indexes a page!

Success! We'll be in touch soon :)

Oops! Something went wrong, please try again.